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Retail Merchandising Principles
Test Description: RetAil
Instructions: Answer all questions to get your test result.
1) an unenclosed shopping center with 250,000 sq ft usually with 3+ big box retailers
A
Pedestrian Mall
B
Shopping Center
C
Outlet Mall
D
Power Center
2) Define advertising.
A
The activity or profession of producing advertisements for personal use.
B
The activity or profession of producing advertisements for commercial products or services
C
The unproducing of advertisements for commercial products or services
D
The activity or profession of withholding advertisements for commercial products or services
3) The process of a fashion gaining and losing mass acceptance.
A
Rinse Cycle
B
Wash Cycle
C
Trend Cycle
D
Fashion Cycle
4) What is a resident buying office?
A
an office thats buys residents
B
An office located close to a major production center to communicaticate oversight btwn suppliers
C
An pub located close to a major production center to communicaticate oversight btwn suppliers
D
a consumer that buys products from their home office.
5) price is the quantity of payment or compensation given from one party to another in return for goods or services
A
National Price
B
Retail Price
C
Private Price
D
High Price
6) What is Gross Margin?
A
margin of profit: the ratio gross profits divided by net sales
B
margin of loss: the ratio gross profits divided by net sales
C
margin of profit: the ratio gross sales divided by net profits.
D
margin of growth: the ratio gross profits divided by net sales
7) Define Demographic Segmentation
A
Lumping consumers into groups based on selected demographics.
B
Dividing consumers into one based on selected demographics.
C
Dividing consumers into groups based on selected demographics.
D
Dividing consumers into groups based on selected demographics.
8) What is a Purchase Order?
A
a commercial doc. used to request supply something in return for vengeance of their father.
B
a commercial doc. used to request supply something in return for paymentproviding specsquantities
C
a commercial doc. used to request supply something in return for money.
D
a commercial doc. used to request supply something in return for nothing.
9) Type of Label, For example: Hollister
A
Designer Label
B
Retail Brand Label
C
Private Label
D
National Label
10) A reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud
A
Prevention
B
Shortage
C
Gain
D
Rounder
*select an answer for all questions
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