Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Chapter 10 Review
Test Description: Chapter 10 Review
Instructions: Answer all questions to get your test result.
1) This form of advertising is used to announce a sale on certain articles of merchandise:
A
Product Advertising
B
Institutional Advertising
C
Media Advertising
D
Mainstream Advertising
2) This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:
A
Publicity
B
Public Relations
C
Promotion
D
Advertising
3) The type of advertising that features both the vendor\'s name and the local store where the product is available is known as:
A
Cooperative Promotion
B
Retail Advertising
C
Merchandise Advertising
D
Cooperative Advertising
4) These types of promotions are designed to promote the image of a business or to build goodwill:
A
Merchandise Promotions
B
Premium Promotions
C
Institutional Promotions
D
Goodwill Promotions
5) Which of the following is NOT a part of the promotional mix?
A
publicity
B
personal selling
C
media
D
sales promotions
6) Another name for store image.
A
sales
B
public relations
C
personality
D
promotions
7) An example of institutional advertising is:
A
a paid commercial highlighting charity work
B
giving away a free pen
C
a display that features sales items
D
an article about the arrest of an employee
8) Any paid message a business sends to the public.
A
institutional promotion
B
publicity
C
advertising
D
goodwill promotion
9) Non-personal promotional activities:
A
do not involve store personnel interacting with customers
B
do involve store employees interacting with customers
C
are designed to sell non-personal services
D
are designed to sell merchandise only
10) Premiums are:
A
items used to create goodwill
B
items sold at a deep discount
C
small items retailers give customers
D
buy one get one sales
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?