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Sports Marketing Final Review
Test Description: Sports Marketing Final Review
Instructions: Answer all questions to get your test result.
1) Psychographics focuses on what kind of information?
A
education
B
location
C
attitudes
D
income
2) A group of individuals within a larger market that share one or more characteristics is called a ___.
A
demographic segment
B
market segment
C
marketing mix
D
market differentiation
3) A legal right to reproduce a team's logo in exchange for payment is called a ___.
A
handler
B
certification
C
registration
D
license
4) Nike giving uniforms, shoes, and equipment to a college basketball team is an example of ___.
A
sponsorship
B
a violation of NCAA rules
C
target
D
license
5) Local business support amateur athletics because ___.
A
all of these
B
sports fans will support the business
C
the promotion is good for the team
D
the business wants to be an active part of the community
6) An endorsement is ___.
A
often most successful when made by a celebrity
B
all of these
C
a promotional tool
D
a person's approval of a product or service
7) Paid communication between the product maker or seller and the audience or customer is ___.
A
none of these
B
advertising
C
publicity
D
sales promotion
8) When a company wants to show its commitment to a community it may choose to ___.
A
none of these
B
sponsor a local little league team
C
find a local marketing firm to create an advertising
D
find a famous celebrity as an endorser
9) Sponsorship involves ___.
A
all of these
B
donating product
C
financing an event
D
donating services
10) Which of the following whill help create a positive image for an athlete?
A
signing a new multimillion dollar contract
B
increased media coverage
C
being involved in a music video
D
creating a foundation
*select an answer for all questions
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