Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Ch. 22 Test Review #3
Test Description: A review of the promotion and price marketing mix elements.
Instructions: Answer all questions to get your test result.
1) An example of mass media advertising is
A
Special interest magazines
B
Counter displays
C
Billboards
D
Network and local television
2) Which of the following is an example of a buying motive?
A
Credit cards
B
Brand name
C
Suggestion selling
D
Desire for good health
3) An effort by the customer to avoid making a decision to purchase is usually demonstrated by the use of
A
Body language
B
Buying motives
C
Suggestion selling
D
Objections
4) Selling is successful when
A
The customer is satisfied with the purchase
B
The customer buys an item suggested by the salesperson
C
None of these
D
The customer buys more than he or she intended
5) Follow-up after a sale includes all of the following except
A
All of these are examples of follow-up
B
Sending a thank-you note to the customer after a purchase
C
Checking with a customer who did not buy to see if his or her needs have changed
D
Checking with the customer to make sure an order is correct
6) An effective method of increasing sales of a product for a short time is
A
Coupons
B
Self-service merchandising
C
Dealer aids
D
Personal selling
7) A promotional activity designed to familiarize customers with a new product and to create a demand for it in local businesses is
A
Product samples
B
Outdoor advertising
C
Telemarketing
D
Personal selling
8) In self-service merchandising, customers are persuaded to buy through
A
Effective sales demonstrations
B
All of these
C
Merchadise displays and labels
D
Thorough study of advertisements
9) In addition to the Federal Communications Commission, the federal agency that regulates promotion is the
A
Internal Revenue Service
B
Supreme Court
C
Commerce Department
D
Federal Trade Commission
10) Advertising that is misleading in any material respect is
A
Substantiated advertising
B
False advertising
C
Corrective advertising
D
Acceptable on cable television
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?