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Sports Marketing--Public Speaking And Publishing
Test Description: Review of public speaking engagements and publishing opportunities for atheletes
Instructions: Answer all questions to get your test result.
1) Speakers may need the services of
A
a speaking coach
B
all of these
C
a speech writer
D
a promotional agency
2) Which of the following statements is false?
A
An athlete usually does not count on much income from writing a book
B
Book tours increase the sales of an athlete's book
C
Athletes' autobiographies are often ghostwritten
D
Sports books that extend beyond the topic of the sport may generate interest for a wider readership
3) What are some reasons that athletes and coaches choose to write books?
A
money
B
because they are dumb
C
Better reputation
D
fun
4) How can a athlete promote a book?
A
newspaper
B
tv
C
youtube
D
community
5) The element that can make or break a sports figures relationship with fans is
A
image
B
books sales
C
salary
D
autographs
6) Public relations firms work to
A
improve city streets
B
teach fans etiquette skills
C
none of these
D
help athletes find jobs after their sports careers are over
7) Why are athletes popular for speaking engagements?
A
they like pizza
B
do drugs
C
none of these
D
people listen to them
8) What is a literary agent?
A
ALL OF THESE
B
edits the book
C
co-writes the book
D
plans marketing campaign and books appearances
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A
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B
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C
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D
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10) io.asniefa
A
askdasienf.a
B
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C
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D
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*select an answer for all questions
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