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Fashion Marketing Ch. 5
Test Description: Ch. 5 Fashion Marketing
Instructions: Answer all questions to get your test result.
1) Defining the specialized niche of the market to whom the company wishes to make its greatest appeal is called...
A
Target Marketing
B
Niche Marketing
C
Psychographics
D
Demographics
2) This involves dividing the total market into smaller groups that contain similar characteristics.
A
Customer Service Management
B
Customer Representation
C
Market Segmentation
D
Characteristic Segmentation
3) The process of carrying a product idea through stages from initial conceptualization to actual appearance in the market.
A
Developmental Product Research
B
Research and Development
C
Product Research
D
Product Development
4) The hiring of independent specialists to do particular work, rather than using company employees.
A
Outsourcing
B
Independent Contractors
C
Product Managers
D
Supervisor Specialists
5) Vital statistics of human populations, broken down by such factors as age, gender, race, education, religion, income and occupation are known as...
A
Demographics
B
Market Description
C
Geographics
D
Psychographics
6) Statistics that try to explain consumer behavior through such variables wuch as lifetyle, values, attitudes and self-concept.
A
Geographics
B
Demographics
C
Value System
D
Psychographics
7) The process of systematically gathering and analyzing information relating to a particular market.
A
Market Research
B
Consumer Research
C
Systems Analyst
D
Product Development
8) Cooperative interaction of parts that results in a total effect that is greater than the sum of the parts added together separately.
A
Teamwork
B
Cooperation
C
Synergy
D
Team Building Activities
9) An increase in the size of the entire market (i.e. more products are sold an there are higher total sales).
A
Market Dominance
B
Market Transformation
C
Market Growth
D
Sales Forecast
10) The part of the total market controlled by sales, usually computed by percentage of sales in relation to the total industry.
A
Sales Ratio
B
Market Share
C
Market Segmentation
D
Total Sales
*select an answer for all questions
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