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Basic Marketing Test
Test Description: Basic Marketing Test
Instructions: Answer all questions to get your test result.
1) Select the statement that best describes marketing...
A
Marketing is the process of advertising goods and services.
B
Marketing is the process of deciding what to sell.
C
Marketing is the process of advertising and selling products.
D
Marketing: process of planning, pricing, promoting, selling and distributing ideas good services.
2) What is a target market?
A
A company's market share.
B
A group of people who have enough money to buy a certain product.
C
A business-to-business market
D
A group of people most likely to become customers.
3) What are the economic utilities that relate to marketing?
A
Distribution, financing, information management, promotion and selling.
B
Form, Place, Time, Possession and Information utility.
C
Form, place, time and promotion utility.
D
Market share, target market and customer profile
4) What are the components of the marketing mix?
A
Product, Price, Place, and Promotion
B
None of the above.
C
Form, place time, possession and information.
D
Product, Price, and Place
5) What are the functions of marketing?
A
Marketing information management and promotion.
B
Distribution and Financing
C
Pricing, selling, and product/service management.
D
All of the above.
6) What are the components of a SWOT analysis?
A
An analysis of strengths, weaknesses, opportunities and tactics.
B
An analysis of business opportunities.
C
An analysis of strengths, weaknesses, opportunities and threats.
D
A company profile
7) What is demographics?
A
The statistics that describe a population in terms of personal characteristics.
B
Statistics that describe how much money people have.
C
Generation Y.
D
A population's median age.
8) What is a marketing plan?
A
A set of performance standards.
B
Sales forecast.
C
An executive summary.
D
A written document that describes a company's marketing activities.
9) A name, term, design, symbol or combination of these elements that identifies a business, product, or service and distinguishes it from its competitors refers to...
A
Advertising
B
Logo
C
Marketing
D
Brand
10) Which of the following is NOT a form of business ownership?
A
Retailer
B
Corporation
C
Partnership
D
Sole Proprietorship
*select an answer for all questions
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