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Marketing Principles Ch. 1
Test Description: Marketing Principles
Instructions: Answer all questions to get your test result.
1) The process of planning, pricing, promoting, selling and distributing ideas, goods and services to create exchanges that satisfy customers.
A
Information Management
B
Economics
C
Business
D
Marketing
2) Tangible items that have monetary value and satisfy needs.
A
Needs
B
Goods
C
Services
D
Wants
3) Intangible items that have monetary value and satisfy your needs and wants.
A
Needs
B
Wants
C
Goods
D
Services
4) Added value in economic terms is called ___________.
A
Utility
B
Marketing
C
Features
D
Bonuses
5) All people who share similar needs and wants and who have the ability to purchase a given product are called a __________.
A
Consumer
B
Target Customer
C
Market
D
Purchase Group
6) The percentage of the total sales volume generated by all companies that compete in a given market.
A
Business Competition
B
Market Alignment
C
Product Comparison
D
Market Share
7) The group that is identified for a specific marketing program is the ____________.
A
Consumer Base
B
Customer Profile
C
Target Customer
D
Target Market
8) The _____________ includes four basic marketing strategies called the four P's, Product, Price, Place and Promotion.
A
Marketing Concept
B
Marketing Mix
C
Marketing Essentials
D
Marketing Principles
9) Consists of consumers who purchase goods and services for personal use.
A
Marketing Strategy
B
Industrial Market
C
Target Market
D
Consumer Market
10) Business-to-Business market includes all businesses that buy products for use in their operations.
A
Industrial Market
B
Target Market
C
Professional Marketing
D
Consumer Market
*select an answer for all questions
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