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Sports Marketing Ch. 1 Part 2
Test Description: Sports Marketing
Instructions: Answer all questions to get your test result.
1) The number of times per advertisement, game or show that a product or service is associated with an athlete, team or entertainer.
A
Retail Marketing
B
Gross Impression
C
Ratings
D
Marketing Information
2) Influencing how people choose to use their time and money is _____________.
A
Entertainment Marketing
B
Marketing Principles
C
Sports Marketing
D
Fashion Marketing
3) Whatever people are willing to spend their money and spare time doing is...
A
Entertainment
B
Work
C
Labor
D
Sports
4) The number of viewers a television program attracts.
A
Ratings
B
Market Research
C
Market Depth
D
Target Market
5) Renewing or rejuvenating your body or mind with play or amusing activity.
A
Studying
B
Board Games
C
Recreation
D
Video Games
6) Those involved in travel, tourism, and amateur sports that are not associated with educational institutions.
A
Professional Sports
B
Recreational Activities
C
Leisure Time
D
Ecotourism
7) Generally considered traveling for pleasure, whether the travel is independent or tour-based.
A
Tourism
B
Traveling
C
Market Research
D
Travel Agent
8) People in the travel industry refer to recreational travel or tours planned around a special interest as ...
A
Niche Travel
B
Vacation
C
Community Travel
D
Specific Purpose Travel
9) Niche travel designs vacations for...
A
snow skiers
B
music enthusiasts
C
families with small children
D
all of the above
10) Offering coupons to entice customers to try a product at a discounted price is an example of ...
A
product/service planning.
B
purchasing.
C
promotion
D
none of these.
*select an answer for all questions
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