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Sports Marketing Ch. 1
Test Description: Sports Marketing
Instructions: Answer all questions to get your test result.
1) The creation and maintenance of satisfying exchange relationships.
A
Marketing
B
Economics
C
Profit
D
Business
2) Product, Price, Place are all part of the ______________.
A
Marketing Curve
B
Marketing Exchange
C
Marketing Concept
D
Marketing Mix
3) What a business offers customers to satisfy needs.
A
Place
B
Price
C
Promotion
D
Product
4) Involves locations and methods used to make products available to customers.
A
Place
B
Product
C
Price
D
Promotion
5) The amount that customers pay for products.
A
Product
B
Place
C
Price
D
Promotion
6) Describes ways to encourage customers to purchase products and increase customer satisfaction
A
price
B
product
C
promotion
D
place
7) ________________ is using sports to market products.
A
Marketing Management
B
Athletic products
C
Sports Retailers
D
Sports Marketing
8) A specific group of people you want to reach.
A
Customer Base
B
Marketing Mix
C
Target Market
D
Retail Shoppers
9) Money / income that can be freely spend after all of your bills are paid.
A
Gross Income
B
Net Income
C
Profit
D
Disposable Income
10) Information or statistics about a population including age, gender, marital status, education level, etc.
A
Marketing Mix
B
Marketing Information Management
C
Demographics
D
Gender Equity
*select an answer for all questions
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