1.02 - 1.03 SEM I Question Preview (ID: 6403)


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Explain why the endorsement contract signed by “Babe” Didrickson with Wilson Sporting Goods was significant.
a) She signed a contract for $1,000,000.
b) She was named “Super Woman” by Sports Illustrated.
c) She helped to pass Title IX legislation
d) She was the first female to sign an endorsement contract

Who founded the leading sports marketing company in the United States and has clients such as Anheuser-Busch, Coca-Cola, DuPont, and professional sports clients?
a) Max Muleman
b) Walt Disnet
c) Coach Gettys
d) Jeff Gordon

Blue Ribbon Sports, an athletic footwear company, was founded by Philip H. Knight. In 1972, this company became:
a) Adidas
b) Puma
c) Nike
d) Knights

What California based national theme park cost $17 million to build and drew 3.8 million visitors the first year?
a) Disney Land
b) Disney World
c) Sea World
d) EPCOT

Jacqueline is an athlete at ECU. She has the same opportunity as a male athlete due to what legislation?
a) equal amendment
b) Nine on your side
c) title IX
d) women's rights

The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants is called:
a) entertainment
b) marketing
c) merchandising
d) product/service management

Who was the first female to be named The Sporting News Man of the Year?
a) Babe Didrickson Zaharias
b) Jackie Joyner-Kersee
c) Oprah Winfrey
d) Lucille Ball

What agency was formed to officially govern collegiate athletics?
a) NASCAR
b) NBA
c) NBC
d) NCAA

Watching the Durham Bulls play baseball is an example of a:
a) GOOD
b) MARKET
c) SERVICE
d) VENUE

CD's are known as:
a) goods
b) markets
c) services
d) venues

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