SEM II 5.04 Consumer Research: Question Preview (ID: 6380)

Below is a preview of the questions contained within the game titled SEM II 5.04 CONSUMER RESEARCH: SEM II 5.04 Consumer Research .To play games using this data set, follow the directions below. Good luck and have fun. Enjoy! [print these questions]

Play games to reveal the correct answers. Click here to play a game and get the answers.

Which is a physical characteristic of a questionnaire?
a) Ambiguous
b) Easy to understand
c) Use of bullets
d) Vague.

Dr. Chisholm is surveying patients. The questions should be worded using:
a) Catch phrases
b) Layman’s terms
c) Medical terminology
d) Technical jargon

A discussion led by a moderator is a method of obtaining feedback known as a:
a) Focus group
b) Panel.
c) Personal observation.
d) Seminar

Research is important because
a) Customer trends change
b) Employees are not familiar with customer needs.
c) Data is hard to find.
d) Products stay the same

What is the next step after analyzing and interpreting results of a survey?
a) Conducting more research
b) Determining the sample
c) Implementing solutions
d) Recommending solutions

“Tell me about your company” is an example of what type of question:
a) Closed-ended
b) Open-ended
c) Ordered
d) Sequenced

“Who owns the Carolina Panthers?” This is an example of which type of question:
a) Ambiguous.
b) Closed-ended.
c) Open-ended
d) Sequenced.

How many questions per statement should be used when designing a questionnaire?
a) 1
b) 3
c) 2
d) unlimited

A group of people representing the population is known as the:
a) example
b) mass
c) sample
d) target

Watching consumers at an event is a method for obtaining feedback by:
a) Focus groups
b) Panel discussions
c) Personal observations
d) Questionnaires

Play Games with the Questions above at
To play games using the questions from the data set above, visit and enter game ID number: 6380 in the upper right hand corner at or simply click on the link above this text.

Log In
| Sign Up / Register