1.04_MP7 Part A H. Mkt Apps Review Question Preview (ID: 60083)

Part A Of 1.04_MP7.

A marketing plan is designed to attract target customers through a set of
a) workshops
b) strategies
c) rules
d) acquisitions

Which of the following is a common reason for writing a marketing plan:
a) To replace a business plan
b) To hire a new company president
c) To enter a new target market
d) To announce a merger

Which of the following is a true statement about marketing plans:
a) They require a lot of time and effort to write.
b) They are important only for new businesses.
c) They are internal documents written for management.
d) They work best for big companies.

Marketing plans help marketers understand past decisions and outcomes better so that they can avoid
a) repeating past mistakes.
b) writing new marketing plans.
c) explaining problems to management.
d) losing market share.

Marketing plans help marketers understand target market(s) better because
a) they require personal interviews with people in the target market(s).
b) without a marketing plan, a company has no target market(s).
c) most of the marketing plan is about the target market(s).
d) they require a great deal of research into the target market(s).

A marketing plan forces the marketing team to put its goals in writing, making those goals
a) less specific.
b) easier to remember.
c) better than those of competitors.
d) less risky.

How does a marketing plan affect the way the marketing team plans its strategies?
a) The team has more difficulty planning strategies.
b) The team can plan strategies more quickly.
c) The team can plan strategies with more precision.
d) The team can plan strategies up to 10 years in advance.

Which of the following is an important benefit of marketing plans:
a) They develop exciting products.
b) They help recruit quality employees.
c) They ensure a yearly profit.
d) They can help obtain funding.

Marketing plans can only be helpful for small businesses.
a) True
b) False

DECA's state competition is in Orlando, Florida.
a) True
b) False

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