SEM I - 4.01 Vocats Selling: Question Preview (ID: 5914)


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Having products or services that meet virtually any customer’s needs and/or wants is:
a) Business to business marketing.
b) Data-based marketing.
c) Full-menu marketing.
d) Limited-menu marketing.

Mail sent to customer’s homes used to initiate the sales process is:
a) Business to business selling.
b) Direct mail selling.
c) Home-based selling
d) Personal selling.

The buyer for Foot Locker stores keeps track of current trends and industry information utilizing:
a) Consumer magazines
b) textbooks
c) newspaper
d) trade periodicals

An example of a rational buying motive is
a) ambition
b) durability
c) merchandising assortment
d) recognition

The buyer for Foot Locker stores keeps track of current trends and industry information utilizing:
a) consumer magazines
b) textbooks
c) newspaper
d) trade periodicals

Which buying motive causes people to buy based on loyalty and merchandise assortment?
a) emotional
b) patronage
c) primary
d) rational

What type of motive causes people to choose one business over another?
a) emotional
b) patronage
c) primary
d) rational

Demonstrating to a customer the proper fit of a running shoe is part of:
a) overcoming objections
b) product demonstration
c) prospecting
d) questioning

Sponsors purchasing media time during a live concert is:
a) Consumer-based marketing.
b) data based marketing
c) selling
d) sports marketing

Which buying motive causes people to buy based on conscious, logical thinking and decision making?
a) emotional
b) patronage
c) primary
d) rational

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