Unit 3: Chapter 4 Question Preview (ID: 52966)
Alternatives To Experimentation: Surveys And Interviews.
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A low survey return rate signals a potential problem with
a) experimenter bias.
b) position preference.
c) nay-saying and yea-saying.
d) sample bias.
Open-ended questions like “What is your favorite comfort food?” produce data that are ____ than closed questions.
a) easier to code
b) easier to quantify
c) more accurate
d) more variable
A panel of beer drinkers participated in a blind taste test in which each participant ranked crafted brews from first to fifth place. Which scale of measure did the contestants use?
a) nominal
b) ordinal
c) interval
d) ratio
A researcher uses ____ when she samples naturally occurring groups within the population.
a) cluster sampling
b) convenience sampling
c) quota sampling
d) stratified random sampling
Researchers should build detailed content into questionnaire items to encourage subjects to think about each choice. This guards against
a) experimenter bias.
b) reactivity.
c) response style.
d) social desirability.
Wyatt randomly selects every tenth name from his fraternity roster to monitor an upcoming date party. The chosen members constitute a ____ or subset of the population from which they were drawn.
a) cluster
b) cohort
c) factor
d) sample
What does a sample’s representativeness affect?
a) the ability to generalize experimental findings
b) the experimental design
c) the internal validity of experimental findings
d) the statistics used to analyze experimental data
Test builders often vary the letter used for correct answers throughout a multiple-choice test to control for the response style known as
a) nay-saying.
b) position preference.
c) willingness to answer.
d) yea-saying.
To measure opinion about banning smoking in bars and restaurants, voters are randomly chosen to receive a questionnaire within selected zip codes. This illustrates
a) cluster sampling.
b) convenience sampling.
c) quota sampling.
d) stratified random sampling.
Researchers systematically categorize responses to open-ended questions like “How do you cheer your friends up when they are down?” This process is called
a) content analysis.
b) factor analysis.
c) scaling.
d) systematic observation.
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