Marketing Exam Review Question Preview (ID: 4879)


Marketing Strategies. TEACHERS: click here for quick copy question ID numbers.

Getting a product to the right place at the right time is known as
a) Product
b) Price
c) Place
d) Promotion

Various types of communication that marketers use to inform, persuade or remind customers of their products is known as
a) Personal Selling
b) Publicity
c) Promotion
d) Advertising

A product is also referred to as
a) Services and Ideas
b) Services and Goals
c) Services and Strategies
d) Services and Image

Price setting, terms and discounts all involve
a) Marketing elements
b) Strategies
c) Promotion
d) Price

Things a businesses wants to attain are
a) Goals
b) Tactics
c) Strategies
d) Plans

When businesses determine plan of actions for achieving their goals and objectives it's referred to as
a) Tactics
b) Strategies
c) Objectives
d) Plans

The combination of the 4 elements of marketing is the
a) Marketing Concept
b) Marketing Plan
c) Marketing Mix
d) Product Mix

Price, place, product and promotion are the
a) Marketing Strategies
b) Marketing Mix
c) Marketing Objective
d)

The identical marketing mix is used for all the same companies.
a) False
b) True
c)
d)

If you change the price of the product, it won't have much impact on the other elements.
a) True
b) False
c)
d)

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