SEM I Study Guide 3.04 Question Preview (ID: 39866)
Review Study Guide 3.04.
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Which of the following best enables marketers to target specific groups of customers so that the marketers can focus their promotional efforts to get the best results:
a) Advertising
b) Direct marketing
c) Publicity
d) Sales promotion
Currently, which of the following mobile advertising strategies has been most successful:
a) Rich media
b) Text message with coupon
c) Cross-platform campaign
d) Banner ad campaign
Sport/event industries often use the electronic media to
a) conduct worldwide research
b) attract advertising support.
c) encourage athletes to participate
d) motivate customers to buy
To generate excitement about its newly remodeled facilities, Wilmer's Hotel plans to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. W
a) Complex messaging services (CMS)
b) Short messaging services (SMS)
c) Multimedia messaging services (MMS)
d) Digitized messaging services (DMS)
Which of the following is a characteristic of most online banner advertisements:
a) Productive
b) Restrictive
c) Selective
d) Interactive
A tire producer is most likely to advertise its products on a website that interests
a) fitness trainers
b) marathon runners
c) auto racing enthusiasts
d) tennis fans.
Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site:
a) shoe manufacturer
b) snowboard retailer
c) Cross-training equipment distributor
d) Rock-climbing boot retailer
Which of the following is most likely to be visible to search engine spiders:
a) Flash files
b) Java applets
c) HTML text
d) Images
To attract fans to their web sites, professional sport organizations, media outlets, and entrepreneurs offer online simulations that allow fans to build their own sport teams and compete against other fans' sport teams. This growing industry is refer
a) online exchange
b) data interchange.
c) game works
d) fantasy sports
How does a professional sports team earn revenue when it permits games to appear on television?
a) Participating in merchandising programs
b) Sponsoring charitable events
c) Selling broadcast rights
d) Promoting the games on its web site
Which of the following is an effective design technique that adds a personal touch to a direct-mail piece?
a) Stamping Open Now in neon pink on the back of the envelope
b) Addressing the recipient as “Current Resident” on the mailing labe
c) Using a font that looks like handwriting in the envelope's address section
d) Placing the return address at the bottom of the envelope
Which of the following is an example of online advertising:
a) Hosting chat rooms
b) Providing information
c) Sponsoring a web site
d) Giving away gifts
Which of the following statements regarding direct-mail marketing campaigns is true:
a) They should contain detailed data
b) They are highly cost-efficient.
c) They are easy to track
d) They should include a call to action
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones, which they use to obtain discounted products at the p
a) cable-network tags
b) reverse-messaging features.
c) reciept-verification applications
d) quick-response codes
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