MIM Test Review 2 Question Preview (ID: 33930)


PIM MIM TEST Review 2. TEACHERS: click here for quick copy question ID numbers.

What do we call a population’s views and personal attitudes about health, fun, and living?
a) Pyschographics
b) Customer Profile
c) Marketing Mix
d) Marketing Concept

Information about where people live is called:
a) Psychographics
b) Geographics
c) Consumers
d) Customers

What is the term for the phrase Companies sell what Customers want.
a) Marketing Concept
b) Pyschographics
c) Customer Profile
d) Marketing Mix

Outlines how customers will find and be motivated to purchase
a) Target Market
b) Marketing Research
c) Business Plan
d) Marketing Strategy

A Marketing Strategy will include which of the following?
a) Evaluation of the environment
b) Database
c) Employee Evaluations
d) Pricing

How is information found about a Marketing Strategies objectives?
a) Probability Chart
b) Monte Carlo Simulation
c) Research
d) Trial and Error

Marketing Plans are part of which larger document?
a) Marketing Plan
b) Financial Plan
c) Business Plan
d) Executive Summary

The Five P's of Marketing are outlined in which document?
a) Marketing Promotion
b) Marketing Research
c) Marketing Strategy
d) Marketing Plan

__________ are those people who actually use the product.
a) Psychographics
b) Consumers
c) Geographics
d) Customers

For businesses, the major source of data on future economic trends such as inflation rates is the federal government.
a) True
b) False
c)
d)

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