MIM Test Review Question Preview (ID: 33927)
PIM MIM Test REview.
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Methods and procedures for generating, analyzing, and storing data about consumers, sales, and ads
a) Visionary Shopper
b) sales forecasting
c) marketing information systems
d) consumer non-durable
Marketing data describing people's buying behavior and life-styles
a) diary
b) database
c) customer profile
d) cross section
A computer file of related information about a specific topic
a) marketing research
b) product research
c) database
d) diary
The major source of data for economic trends and information is:
a) internal records
b) government data
c) competitor records
d) trade reports
What types of entities use marketing research?
a) government
b) small businesses
c) large corporations
d) all of these
set of procedures and methods that regularly generates, stores, analyzes, and distributes marketing information about consumers, sales, and ads. This is the definition for:
a) database
b) marketing information systems
c) opinion research
d) media research
Getting the money necessary to operate a business
a) Functions of Marketing
b) Producers
c) Sales
d) Financing
How products move from Manufacture to Consumer is called __________.
a) Service
b) Promotion
c) Distribution
d) Exchange
A product that cannot be stored. It is generally considered to be in-tangible.
a) Distribution
b) Exchange
c) Service
d) Promotion
Breaking the market into smaller groups.
a) Geographics
b) Demographics
c) Customer Profile
d) Market Segmentation
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