The Five Marketing Utilites Question Preview (ID: 31949)


Not Four, Not Six, Five. TEACHERS: click here for quick copy question ID numbers.

This utility is concerned with creating value by assembling raw materials to create something useful.
a) Form
b) Possession
c) Information
d) Time

This utility is concerned with creating value by having a product where people need it.
a) Form
b) Place
c) Time
d) Information

This utility is concerned with creating value by having a product when people need it.
a) Possession
b) Information
c) Place
d) Time

This utility is concerned with creating value by telling the consumer about the product.
a) Information
b) Form
c) Place
d) Possession

This utility is concerned with creating value by making it easier for the consumer to obtain the product.
a) Form
b) Possession
c) Time
d) Information

Selling snow tires in the winter is an example of
a) Place Utility
b) Time Utility
c) Possession Utility
d) Form Utility

Using thread and metal to create a pair of blue jeans is an example of
a) Form Utility
b) Time Uility
c) Place Utility
d) Information Utility

Being able to charge $8.00 for a hot dog at a baseball game is an example of
a) Place Utility
b) Form Utility
c) Time Utility
d) Possession Utility

Allowing a customer to place items on layaway is an example of
a) Form Utility
b) Place Utility
c) Possession Utility
d) Information Utility

A jeweler explaining to a customer the value of different diamonds is an example of
a) Time utility
b) Information utility
c) Place Utility
d) Plumbing Utility

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