Business 8 Final Review Part II Question Preview (ID: 28804)
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Having a strong credit rating will cost you more in the long run
a) false
b) true
c)
d)
The three levels of a product include
a) all of the above
b) core
c) actual
d) augmented
If the product life cycle is moving downward; the product is
a) declining
b) only beginning
c) dead
d) at its peak
The core benefits of shoes is what?
a) covers your feet
b) branding
c) comfort
d) price
An ACTUAL benefit of a Ford pickup is?
a) leather seats
b) Ford Brand
c) cheaper financing
d) warranties
The product life cycle goal of any company is:
a) maturity
b) withdrawl
c) introduction
d) decline
Pricing strategy that makes a product seem higher in quality than it actually is
a) psychological
b) exclusive
c) value
d) false
The pricing matrix uses a graph to match items based on quality and price. Companies who lower their price below retail value for high quality products using...
a) penetration
b) economy
c) skimming
d) premium
A toothbrush will most likely be
a) economy
b) penetration
c) skimming
d) premium
Apple's use of ipods, iphones, ipad mini, and all of their different products is using which form of marketing?
a) product line
b) dynamic
c) captive
d) economy
Planning for your future will save you...
a) time
b) money
c) energy
d) all of the above
A four-year degree is a
a) license
b) bachelors
c) masters
d) certification
On the TedED video we watched; how many internal skills do we have?
a) 8
b) 4
c) 12
d) 16
The website we use breaks your career paths into what?
a) clusters
b) facts
c) stramlines
d)
Like Mr. Voeller said daily: my goal isn't to help you find the right job....
a) I want to help you eliminate ones you don't want
b) grab a shovel
c) what's for lunch?
d) let's play Nirtotype!
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