Unit 2 Vocabulary Set 1 Question Preview (ID: 17045)


Springboard Unit 2 Voc - Advertising Related. TEACHERS: click here for quick copy question ID numbers.

the act of citing or quoting a reference to an authority
a) target audience
b) media
c) persuasion
d) citation

the means of communication, as radio and television, newspapers, and magazines, that reach or influence people
a) media
b) secondary source
c) mass media
d) media channel

inappropriate or excessive emphasis on profit, success, or immediate results.
a) media channel
b) commercialism
c) mass media
d) advertising techniques

information that is first in time; earliest; primitive.
a) secondary source
b) primary source
c) target audience
d) citation

an evaluation of original data, etc.; not primary or original,
a) persuasion
b) advertising techniques
c) primary source
d) secondary source

the intended group for which something is performed or marketed; the specific group to which advertising is directed
a) primary source
b) target audience
c) media channel
d) secondary source

any of the means of communication, as television or newspapers, that reach very large numbers of people
a) mass media
b) media channel
c) media
d) advertising techniques

the state or fact of being convinced.
a) advertising techniques
b) target audience
c) persuasion
d) citation

A media type used to convey a message such as tv, internet, radio
a) persuasion
b) media channel
c) mass media
d) target audience

Methods to attract consumers’ attention and persuade them to buy a product
a) advertising techniques
b) mass media
c) citation
d) media channel

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