Retail Merchandising Principles Question Preview (ID: 15523)
RetAil.
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an unenclosed shopping center with 250,000 sq ft usually with 3+ big box retailers
a) Power Center
b) Outlet Mall
c) Shopping Center
d) Pedestrian Mall
Define advertising.
a) The activity or profession of withholding advertisements for commercial products or services
b) The activity or profession of producing advertisements for personal use.
c) The unproducing of advertisements for commercial products or services
d) The activity or profession of producing advertisements for commercial products or services
The process of a fashion gaining and losing mass acceptance.
a) Trend Cycle
b) Fashion Cycle
c) Wash Cycle
d) Rinse Cycle
What is a resident buying office?
a) a consumer that buys products from their home office.
b) An pub located close to a major production center to communicaticate oversight btwn suppliers
c) an office thats buys residents
d) An office located close to a major production center to communicaticate oversight btwn suppliers
price is the quantity of payment or compensation given from one party to another in return for goods or services
a) National Price
b) High Price
c) Private Price
d) Retail Price
What is Gross Margin?
a) margin of profit: the ratio gross sales divided by net profits.
b) margin of profit: the ratio gross profits divided by net sales
c) margin of growth: the ratio gross profits divided by net sales
d) margin of loss: the ratio gross profits divided by net sales
Define Demographic Segmentation
a) Dividing consumers into groups based on selected demographics.
b) Lumping consumers into groups based on selected demographics.
c) Dividing consumers into one based on selected demographics.
d) Dividing consumers into groups based on selected demographics.
What is a Purchase Order?
a) a commercial doc. used to request supply something in return for nothing.
b) a commercial doc. used to request supply something in return for money.
c) a commercial doc. used to request supply something in return for paymentproviding specsquantities
d) a commercial doc. used to request supply something in return for vengeance of their father.
Type of Label, For example: Hollister
a) National Label
b) Private Label
c) Retail Brand Label
d) Designer Label
A reduction in inventory due to shoplifting, employee theft, paperwork errors and supplier fraud
a) Shortage
b) Gain
c) Prevention
d) Rounder
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