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Psyche-Spatial Boss: 1st Round
Test Description: Get your psychological perceptions ready to beat the Psyche-Spatial Boss!
Instructions: Answer all questions to get your test result.
1) Which of the following is NOT related to cognitive maps?
A
incongruent
B
sketch
C
MDS
D
graphic
2) The intrusion point is between _____.
A
the 4th and 5th person in line
B
the 1st and 2nd person in line
C
the 2nd and 3rd person in line
D
the 3rd and 4th person in line
3) In the Mackay and Olshavsky study, participants had to draw a map of their departure point to the supermarkets and _____.
A
traveled to the supermarket by car
B
used the graphic and MDS techniques to study cognitive maps
C
had to be the main shopper of the household
D
the internal layouts of the supermarkets
4) _____ is also known as sketch map, which is a rough handrawn map using pencil and paper, to help make sense of locations and sizes of place.
A
draw-a-map technique
B
MDS
C
cognitive map
D
inside out
5) A(n) _____ is when items 123456 are re-arranged as 321654.
A
baseline menu
B
inside-out mirror menu
C
inside-out menu
D
baseline mirror menu
6) Which of the following is NOT a movement cluster pattern from Gil et al?
A
short trip
B
wave trip
C
central trip
D
circular trip
7) ___ based on 12 characteristics of the participants, including age, gender, group size, frequency of visting, etc
A
shopper DNA profiles
B
types of shoppers
C
CCTV and colored tags
D
medoid
8) According to Pavesic, on average customers spend _____ looking at the menu.
A
1.29 minutes
B
109 seconds
C
119 seconds
D
191 seconds
9) Which of the following is NOT something that needs to be considered for menu design?
A
eye magnets
B
primacy and recency effect
C
table spacing
D
incongruence
10) A(n) _____ occupied a position between the intrusion point and the next naive person and essentially acted as a human shield for the intruder.
A
buffer
B
confederate
C
medoid
D
stooge
*select an answer for all questions
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