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3.02_PR902 Types Of Promotion (Mktg)
Test Description: Types of promotion in marketing
Instructions: Answer all questions to get your test result.
1) An advertisement for the new Ford Focus
A
institutional promotion
B
product promotion
2) A coupon for a package of Charmin tissue
A
product promotion
B
institutional promotion
3) Free cholesterol screenings at a local pharmacy
A
institutional promotion
B
product promotion
4) Adidas poster in the window of a shoe store
A
product promotion
B
institutional promotion
5) A company’s purchase of computers for a local school
A
institutional promotion
B
product promotion
6) Coca-Cola’s donation of bottled water for disaster relief
A
institutional promotion
B
product promotion
7) A billboard for FedEx
A
product promotion
B
institutional promotion
8) A pet food company reacts to the recall of its dog food
A
product promotion
B
institutional promotion
9) A company’s sponsorship of a public service announcement on local TV
A
institutional promotion
B
product promotion
10) Flyer for satellite television
A
product promotion
B
institutional promotion
11) Group ticket discounts for a local baseball team
A
product promotion
B
institutional promotion
12) A mall informing the public about its new closing time
A
institutional promotion
B
product promotion
13) Anheuser-Busch’s participation in a campaign to educate young people about drinking
A
institutional promotion
B
product promotion
14) Internet pop-up about an online university
A
instututional promotion
B
product promotion
15) McDonald’s Monopoly game pieces
A
product promotion
B
institutional promotion
*select an answer for all questions
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