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Advertising
Test Description: Media literacy, advertising methods, and advertising appeals
Instructions: Answer all questions to get your test result.
1) The three PRIMARY elements of ads does NOT include
A
images
B
white space
C
statistics
D
words
2) This is the area that lets ads breathe
A
words
B
images
C
Mars is bright tonight
D
white space
3) Having celebrities in an ad makes the reader/viewer think the product will
A
make them famous, rich, or attractive
B
Mars is bright tonight
C
make them smarter
D
make them kinder
4) Showing a happy family in an ad makes the reader think the product will
A
Mars is bright tonight
B
make them smarter
C
make their family happier
D
make them more beautiful
5) An ad's statistics always tell the complete story
A
true
B
always
C
false
D
usually
6) A country's flag in the ad makes the reader think the company or organization is
A
patriotic
B
friendly
C
kind
D
happy
7) Showing a beautiful model in an ad makes the reader think the product will make the reader
A
happy
B
beautiful
C
kind
D
smart
8) *Emotional* appeals in advertising would include
A
celebrities
B
flags
C
fear of death, fear of illness, desire to have friends
D
statistics
9) Ad sometimes tell lies
A
Never
B
Mars is bright tonight
C
True
D
False
10) Advertising falls into this category of writing
A
narrative
B
descriptive
C
expository
D
persuasive
11) Advertising tries to ...
A
make the world a better place
B
give honest advice
C
do the right thing
D
get customers to buy or do something
12) The fewer words and more white space an ad has is a signal that
A
the ad writer ran out of words
B
Mars is bright tonight
C
the product is more expensive, higher quality, or more luxurious
D
the produce is cheap or inexpensive
13) Advertisers had *your* best interest in mind
A
False
B
Most often
C
True
D
Usually
14) A crowded ad that has many words and many images is usually for a --
A
a high-quality product
B
an expensive product
C
a luxurious product
D
less expensive, lower quality product
*select an answer for all questions
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