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Ch. 10 Vocab - MG
Test Description: Marketing
Instructions: Answer all questions to get your test result.
1) Consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
A
Management
B
Marketing
C
Economics
D
Business
2) The four Ps of marketing are product, price, place, and _____.
A
people
B
perception
C
purchasing
D
promotion
3) The _____ is a specific group of customers whose needs a company will focus on satisfying.
A
target market
B
goal market
C
purchasing market
D
buying market
4) A _____ is a document describing business and marketing objectives and the strategies and tactics to achieve them.
A
sales analysis
B
marketing plan
C
business report
D
business plan
5) Segmenting a market based on where customers live is _____ segmentation.
A
geographic
B
target
C
location
D
place
6) _____ selling focuses on building long-term relationships with customers.
A
consumer
B
target
C
customer
D
relationship
7) Influence that comes from the society in which a person lives is called _____.
A
social influence
B
business influence
C
mass maketing
D
marketing
8) A(n) _____ buying decision is when a consumer purchase made with not planning or research
A
limited
B
ordinary
C
impulse
D
routine
9) The three levels of buying decisions for businesses are new purchase, repeat purchase, and _____ purchase.
A
situational
B
automatic
C
modified
D
limited
10) Many businesses use _____ to gather, store, and use customer data for marketing.
A
database marketing
B
influence
C
segmenttion
D
B2C
11) Approach to business that focuses on satisfying customers as the means of achieving profit goals.
A
market strategy
B
market segmentation
C
target market
D
marketing concept
12) Marketing elements of product, price, place, and promotion.
A
place
B
four Ps of marketing
C
price
D
promotion
13) Anything that can be bought or sold.
A
price
B
product
C
promotion
D
place
14) Amount of money requested or exchanged for a product.
A
product
B
price
C
promotion
D
place
15) Includes activities involved in getting goods and services to customers.
A
promotion
B
price
C
product
D
place
16) Process of dividing the market into smaller groups.
A
marketing
B
marketing strategy
C
marketing concept
D
market segmentation
17) Plan that helps a business meet its overall goals and objectives
A
marketing plan
B
marketing strategy
C
marketing
D
marketing concept
18) Dividing the market of potential customers by their personal statistics.
A
geographic segmentation
B
demographic segmentation
C
marketing mix
D
psychographic segmentation
19) Dividing the market by certain preferences of lifestyle choices.
A
psychographic segmentation
B
marketing mix
C
behavioral segmentation
D
customer profile
20) Dividing a market by the relationship between customers and the good or service.
A
behavioral segmenatation
B
demographic segmentation
C
marketing mix
D
mass marketing
*select an answer for all questions
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