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NEW Marketing 4.01 - 4.02 Part B
Test Description: NEW Marketing 4.01 - 4.02 part B
Instructions: Answer all questions to get your test result.
1) Which statement is true about regulating international promotional activities?
A
Most countries have a system of checks and balances to verify that promotion regulations are fair.
B
Businesses must submit all promotional materials to the International Ad Coalition for approval.
C
A business must understand that the laws governing promotional activities vary by country.
D
Governments bear the sole responsibility of monitoring promotional materials and regulations.
2) Determine whether the statement is true or false: It is important for the promotional message to be factual.
A
False, it need not be based on facts.
B
True, it should alter facts as necessary.
C
False, it must only be memorable.
D
True, it must be based on facts.
3) How do competing businesses within the same industry usually react to each other's promotional mixes?
A
By playing follow the leader
B
By reducing their promotional budgets
C
By changing distribution channels
D
By trying not to outdo each other
4) How does promotion benefit customers?
A
Enables them to identify their buying decisions
B
Helps them to select appropriate products
C
Causes them to postpone making buying decisions
D
Requires them to spend more on products
5) How have technological advancements enhanced a small business's ability to promote its products?
A
Most companies need fewer channels to coordinate and carry out promotional activities.
B
Information can be communicated by more venues, and messages can be customized.
C
Less time and creativity are required to develop effective promotional campaigns.
D
Small companies now have more money to spend on promotional activities.
6) Why are promotional media such as newspapers and television referred to as mass media?
A
They reach a lot of people at the same time.
B
They try to meet the needs of many businesses.
C
They try to reach a limited, small audience.
D
They direct promotions to a specific audience.
7) Which would be used to promote special sales events only to customers who live in a specific location?
A
Specialty advertising
B
Suburban newspapers
C
Utility direct mail
D
Radio spots
8) The most important benefit that magazine advertising offers to an advertiser is the ability to accomplish which goal?
A
Reach a specific geographic area
B
Target a particular group of consumers
C
Deliver messages in a timely manner
D
Deliver a low-cost message to a target group
9) Which is an example of out-of-home media?
A
A calendar imprinted with a company's name
B
An infomercial broadcast on a national television network
C
An eye-appealing card placed in a mailbox
D
An electrical sign located in a high-traffic area
10) Which is a print promotional medium?
A
A shoppers' guide
B
A radio ad
C
A participation show
D
TV ad
11) Which advertising media offers the easiest means to evaluate the effectiveness of an advertisement?
A
Newpaper
B
Radio
C
Direct mail
D
Television
*select an answer for all questions
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