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SEM 3.06 - 3.08
Test Description: SEM 3.06 - 3.08
Instructions: Answer all questions to get your test result.
1) A business that asks customers to forward an e-mail to their friends or associates is engaged in which type of activity?
A
Image building
B
Direct advertising
C
Viral marketing
D
Suggestion selling
2) One of the disadvantages to marketers using streaming video e-mail is that it requires the recipient to have which feature?
A
Sophisticated computer keyboard
B
High-speed Internet connection
C
Cloud computing
D
Complicated operating system
3) One advantage of using e-mail marketing is that it has which feature?
A
Anonymous
B
Cost-effective
C
Profit-oriented
D
Impersonal
4) Which is an example of a business using e-mail in a timely manner?
A
Describing features of expensive products
B
Targeting groups that subscribe to newsletters
C
Sending customers a notice of sales for tomorrow
D
Addressing messages to individual customers
5) Which is an example of an e-mail attachment?
A
[email protected]
B
resume.doc
C
http://www.org
D
nike.com
6) Which is the most common use of opt-in e-mail marketing?
A
Attachments
B
Confirmations
C
Announcements
D
Subscriptions
7) Which is an advantage to a business of using an in-house system to send bulk e-mail messages?
A
Control of delivery is limited.
B
Costs are tied to volume.
C
Up-front costs are low.
D
Last-minute changes are possible.
8) What is a guideline for businesses to follow when creating mailing lists?
A
Identify all people in a certain area
B
Choose individuals who want the e-mail
C
Ask employees for names of relatives
D
Obtain names from local competitors
9) For higher response rates, businesses should develop marketing e-mail messages that have which features?
A
Relevant, short, and complex
B
Interesting, unique, and lengthy
C
Appealing, complex, and relevant
D
Short, simple, and understandable
10) What should businesses do to detect any problems before sending an e-mail to everyone on their list?
A
Finalize a signature
B
Format the message
C
Prepare a response
D
Conduct a test run
11) The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target?
A
43
B
36
C
33
D
30
12) A sports or an event organization can determine advertising reach of a magazine by analyzing which component of the publication?
A
Finances
B
Response mode
C
Circulation
D
Billing cycle
13) Which decreases the costs to a business of using newspaper advertising?
A
Sliding-scale rates
B
Split-runs
C
Color requirements
D
Preferred position
14) Which media vehicle might a sports or an event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area?
A
Stadium posters
B
Internet advertising
C
Airplane banners
D
Movable billboard
15) When an advertiser wants to reach specific target markets, which type of print medium would be most cost-effective?
A
billboards
B
newspaper
C
direct mail
D
yellow pages
*select an answer for all questions
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