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MARKETING 3.03 - 3.05
Test Description: MARKETING 3.03 - 3.05
Instructions: Answer all questions to get your test result.
1) A major shopping mall management company wanted to create a new idea for a shopping mall in a rural community. Terrance, the marketing manager, called in the marketing team members to a conference room that had an easel with chart paper and colored m
A
mind mapping
B
programmed thinking
C
braindrawing
D
brainstorming
2) Costs have increased by 10 percent over last year.
A
symptom of a problem
B
a problem
3) Which is a reason that a business would make changes to its products?
A
To spread risk over a wider area
B
To predict the success of the changed products
C
To keep up with changing consumer preferences
D
To make room for other products
4) Unemployment rose by 2 percent last month.
A
a problem
B
symptom of a problem
5) Our brand image has a negative perception by our customers.
A
symptom of a problem
B
a problem
6) We aren’t running our business in the correct manner.
A
a problem
B
symptom of a problem
7) ohn runs the marketing department at a well-known clothing store. He needs to solve a problem the company is having with too much inventory remaining after each sale. He gets his marketing team together and starts asking everyone to shout out possibl
A
mind mapping
B
starbursting
C
brainstorming
D
braindrawing
8) What is the difference between programmed thinking and lateral thinking?
A
Lateral thinking follows a logical thinking process and programmed thinking follows an illogical thinking process.
B
Both methods follow a logical thinking process
C
Both methods follow an illogical thinking process
D
Programmed thinking follows a logical thinking process and lateral thinking follows an illogical thinking process.
9) A high school cafeteria identified a problem with students wasting food. The principal called the school improvement team together for a problem-solving session. The team began listing food items that students might like better than the ones they wer
A
mind mapping
B
Substitute products
C
braindrawing
D
brainstorming
10) Our market share has declined by 5 percent in a growing market.
A
a problem
B
symptom of a problem
11) Delores couldn’t get her team of marketing experts to come up with any good new product ideas using programmed thinking methods so she decided to try a lateral thinking method to get some more creativity. Delores wrote down one of their products in t
A
braindrawing
B
mind mapping
C
brainstorming
D
starbursting
12) A major food service company was trying to come up with a new idea for a candy item. The marketing manager brought her team together for an ideation session. Mandy laid all the company’s candy items on a table, in a row, and started matching up candi
A
morphological analysis
B
mind mapping
C
Synectics
D
Attribute listing
13) What is the difference between braindrawing and mind mapping?
A
Braindrawing is a programmed thinking method and mind mapping is a lateral thinking method.
B
Both methods are lateral thinking methods and both use only diagrams to represent new ideas.
C
braindrawing method draw diagrams and pictures, and in the mind mapping method you write down words and draw lines to words
D
Both methods are programmed thinking methods. One uses diagrams and the other uses words.
14) Sales have dropped for a particular product 10 percent from last month.
A
symptom of a problem
B
a problem
15) The economy affects our business negatively.
A
symptom of a problem
B
a problem
16) XYZ Corporation is trying to come up with an idea for a new product to add to its snack food product line. The marketing manager brings his marketing team together in a conference room and they begin to list as many features of one of their snack foo
A
Trend seeking
B
Attribute listing
C
Mind mapping
D
Brainstorming
17) The questions on each point of the starbursting star are:
A
what, how much, price, product, promotion, place.
B
promotion, selling, pricing, MIM, PSM, and distribution.
C
who, when, why, how much, how many, and where.
D
who, what, when, where, how, and why.
18) The direction in which a market or industry is moving is called a:
A
braindrawing
B
movement
C
trend
D
circle
19) Why would a business use a broad product mix?
A
To decrease legal liabilities
B
To relate the products to the target market
C
To assure that the product lines are related
D
To promote one-stop shopping
20) A business that says it tries harder because its product is not number one, is using product positioning to achieve which goal?
A
organize
B
update
C
compete
D
motivate
*select an answer for all questions
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