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NEW Fashion Merchandising 1.01
Test Description: NEW Fashion Merch 1.01
Instructions: Answer all questions to get your test result.
1) Cultural and religious customs, bad economic conditions, and government regulations are factors that can cause which action?
A
accelerated fashion movement
B
slow down fashion movement
C
end the fashion cycle
D
have no effect on fashion
2) Fashion followers execute which behavior in responding to styles?
A
Are the first to purchase and wear new styles
B
Wear a new style only after it is widely accepted
C
Like fashions that are unique and distinctive
D
Make the most of their clothing purchases during the introduction stage
3) At which stage of the fashion cycle are styles considered completely undesirable?
A
decline
B
obsolescence
C
peak
D
rise
4) Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
A
obsolescence
B
introduction
C
peak
D
rise
5) Fashion acceptance or rejection is determined by which group of people?
A
consumers
B
advertisers
C
retailers
D
designers
6) Styles that are popular for a brief period of time, usually for only one selling season, are which response to fashion?
A
long-run fashions
B
classics
C
short-run fashions
D
flops
7) Styles that have slow introductions, long peaks, and slow declines are which response to fashion?
A
flops
B
long-run fashions
C
short-run fashions
D
fads
8) Which action is usually demonstrated during the rise stage of the fashion cycle?
A
Retail fashion buyers order the items in quantity.
B
Consumers start to lose interest in the trends.
C
Promotion is focused on closeout pricing.
D
The price of the fashion goes up because of the increased demand.
9) Reversals or abrupt changes in fashion styles are a result of which response to fashion?
A
seasonal fads
B
fashion extremes
C
flops
D
knockoff designs
10) Amy is responding to which change when she replaces the styles in her boutique regularly?
A
Trend forecasting
B
Style dynamics
C
Horizontal flow
D
Fashion movement
11) What makes a person a fashion leader?
A
Prefers to wear what everyone else is wearing
B
Is first to purchase and wear new styles
C
Wears a new style only after it is widely accepted
D
Makes most of his or her clothing purchases during clearance sales
12) Jeans, once worn by laborers as a work garment and later adopted by teens as streetwear, have now become popular among all ages and income levels. Which fashion movement theory is illustrated?
A
Trickle-across
B
Horizontal flow
C
Trickle-down
D
Trickle-up
13) How often do fashion trends seem to recur?
A
20-30 years
B
30-40 years
C
10-20 years
D
50-60 years
14) Which fashion theory suggests that fashion trends start among the upper class and then are gradually accepted by the masses?
A
trickle-down
B
trickle-out
C
trickle-up
D
trickle-across
15) Jeffrey is responsible for creating and setting up walls, racks, and displays to show merchandise. He is performing the responsibilities of which role?
A
photography
B
visual merchandising
C
advertising
D
modeling
16) A particular or unique version of a style is a:
A
design
B
fad
C
classic
D
trend
17) Marianne is a well-known and popular high school senior. Soon after she began wearing flared miniskirts, many of her classmates also adopted the style. This illustrates which theory of fashion movement?
A
Trickle-up
B
Trickle-out
C
Trickle-across
D
Trickle-down
18) If Stan fosters new ideas that combine function and beauty in the fashion industry, he is performing in which role?
A
design stylist
B
merchandise coordinator
C
fashion designer
D
sketcher
19) The five stages of the fashion cycle include:
A
introduction, rise, peak, decline, and obsolescence.
B
start, growth, maturity, slowdown, and finish.
C
introduction, peak, maturity, slowdown, and end.
D
beginning, growth, peak, decline, and obsolescence.
20) Matilda received a promotion at the apparel manufacturing plant. Her role requires her to be responsible for all operations and employees. She will be performing in which role?
A
Merchandise coordinator
B
traveling sales person
C
Manager
D
Showroom salesperson
*select an answer for all questions
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