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Adv Spring Final Review
Test Description: Final Review
Instructions: Answer all questions to get your test result.
1) Having a product where customers can buy it
A
Place Utility
B
Form Utility
C
Possession Utility
D
Time Utility
2) Product, price, promotion, place
A
Geographic
B
The 4 P's
C
Target Market
D
Demographics
3) Based on costs and on what competitors charge for the same product or service
A
Selling
B
Promotion
C
Pricing
D
Marketing
4) Someone who pays for goods or services
A
Consumer
B
Customer
C
Value
D
Market
5) Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
A
Publicity
B
Press kit
C
Push policy
D
Pull policy
6) Any activity designed to create a favorable image towards a business, its products, or its policies
A
Public relations
B
Publicity
C
Promotion
D
Community relations
7) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
A
Incentives
B
Publicity
C
Advertising
D
Promotion
8) The AIDA concept consists of all the following except
A
Interest
B
Desiree
C
Action
D
Attractiveness
9) A(n) __________ includes features and options that increase the usefulness of a product
A
Product line
B
Basic product
C
extended product
D
Enhanced product
10) _______ may include a spoken comment, written message, a smile, or some other action, such as taking a survey, in response to a message.
A
Feedback
B
Context
C
Decoding
D
Encoding
11) All of the following are required elements of product packaging except?
A
Bold colors
B
Product Information
C
Product Name
D
Logo
12) Combination of the different types of promotion
A
Promotion
B
Promotional mix
C
Promotional tie-ins
D
Premiums
13) The ads that appear at the top of a website.
A
Banner ad
B
Newspaper
C
Circulation
D
Display ad
14) Print, broadcast, online, and specialty media
A
Newspaper
B
Audience
C
Media
D
Media Types
15) Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
A
Promotional mix
B
Personal selling
C
Promotion
D
Promotional tie-ins
16) A person who uses goods or services
A
Market
B
Customer
C
Consumer
D
Value
17) Product Mix components include all of the following except
A
Package
B
Product line
C
Price
D
Brand
18) Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
A
Psychographics
B
Geographics
C
Demographics
D
Market
19) The personal satisfaction gained from use of a product
A
Customer option
B
Consumer satisfaction
C
Market
D
Value
20) Used by a business to create a favorable image for itself, as opposed to promoting a product or service
A
Consumer sales promotions
B
Sales promotion
C
Institutional promotion
D
Product promotion
*select an answer for all questions
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