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2017 SEM I Unit 2 Exam Part II
Test Description: 2017 SEM I Unit 2 Exam Part II
Instructions: Answer all questions to get your test result.
1) Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
A
Inclusion in a sponsorship proposal
B
Inclusion in event programs
C
Provided to ambush marketers
D
Provided in the city hosting the event
2) The action taken by the salesperson in handling customer complaints should be based on which action?
A
Solutions available within the policies of a business
B
Attitude of customers toward the salesperson
C
Opinion of the salesperson about the customer
D
Amount of time required to solve the problem
3) Customers who seem to disagree, question, or look for error in almost everything and everybody are which type of customers?
A
Domineering
B
Dishonest
C
Argumentative
D
Insulting
4) “I think I will wait until Saturday to download a movie,” is a statement that best characterizes which type of customer?
A
Disagreeable
B
Slow/methodical
C
Domineering or superior
D
Dishonest
5) What should an employee do to determine whether or not the complaint of a customer is justified?
A
restate the complaint
B
ask a supervisor
C
investigate the problem
D
take immediate action
6) The hostess received a reservation request from someone for eight people. The hostess stated that the restaurant will provide only one check for parties of eight+ . The caller was dissatisfied. What is the major area of concern for the complaint?
A
prices
B
policy
C
personnel
D
product
7) What is often one of the first steps in processing an incoming telephone order?
A
Checking for availability
B
Describing each item
C
Exploring pricing policy
D
Obtaining the name of a customer
8) Which situation are businesses whose employees regularly make mistakes while taking telephone orders likely to experience?
A
Stops in services
B
Loss of customers
C
Increases in prices
D
Computerized system
9) What rule of thumb will help sports or event marketers develop a memorable logo?
A
It should include clip art.
B
It should be clear and simple.
C
contain at least 3 colors
D
It should be elaborate and flashy.
10) What do some professional sports teams do to promote renewed interest in a team that is losing support from fans?
A
change sponsors
B
redesign logos
C
send newsletters
D
increase prices
11) A basketball team wins a postseason playoff game and proceeds to play another team for the regional champion ship. In which type of tournament is the basketball team participating?
A
multistage
B
scramble
C
heat
D
Tri- level
12) Why do event organizers develop production schedules ?
A
To organize rehearsals prior to the day of the event
B
To outline all of the activities needed to prepare for the event
C
To arrange for the media to broadcast the event
D
To analyze safety and health considerations for the event
13) It is important to define the project precisely so one can accomplish which goal?
A
achieve objectives
B
spend less money
C
involve other people
D
create something tangible
14) What should a business anticipate when developing a project plan?
A
research
B
change
C
publicity
D
secrecy
15) Which is a true statement about project planning?
A
With a project plan, one can mentally walk through his or her project from start to finish
B
one should minimize the involve ment of others in the planning process
C
Through project planning, one can evaluate what he or she has accomplished.
D
One should avoid a custom -made project plan.
16) Why is it important to think ahead about how one will monitor a project?
A
to practice monitoring the project
B
to pick the right helpers
C
To make sure the quality of a project is not compromised
D
To guarantee the availability of needed resources
17) When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?
A
If ticket sales show short- term improvement
B
Before it implements organizational changes
C
in a proactive and systematic matter
D
Only when there appears to be a problem
18) What kind of goals should sports or event marketers set if they have the appropriate data?
A
general
B
open ended
C
broad
D
realistic
19) Sporting goods businesses often gather marketing information to accomplish which action?
A
gain respect of competitors
B
adjust credit ratings
C
identify trends
D
obtain licensing contracts
20) What is one way that sports or event marketers use marketing information?
A
to develop new products
B
change economic trends
C
to prepare sales invoices
D
determine credit scores
*select an answer for all questions
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