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Test Description: Test Review
Instructions: Answer all questions to get your test result.
1) What are the four P's of Marketing?
A
Place, Promotion, Product, Price
B
Price, Place, Participants, Principality
C
Place, Promotion, Patents, Participants
D
Place, Promotion, Participants, Principality
2) Food is a part of which one of Maslow's Hierarchy?
A
Physiological
B
Esteem
C
Safety
D
Love
3) Security of home is which one of Maslow's Hierarchy of Needs?
A
Safety
B
Esteem
C
Love
D
Physiological
4) Creativity is which one of Maslow's Hierarchy of Needs?
A
Self-Actualization
B
Safety
C
Esteem
D
Love
5) Friendship is which part of Maslow's Hierarchy of Needs?
A
Esteem
B
Physiological
C
Safety
D
Love
6) What is a paid announcement called?
A
Preview
B
Marketing
C
Advertisement
D
Commerical
7) What is the standardized mental picture that some people think is true?
A
Assumption
B
Racism
C
Preconception
D
Stereotype
8) What is the leading sentence at the top of an advertisement?
A
Body
B
Topic
C
Headline
D
Subhead
9) Which type of store layout is called a racetrack?
A
Loop
B
Grid
C
Free Flow
D
Spine
10) Which type of store layout involves counters and fixtures placed in long rows?
A
Grid
B
Free Flow
C
Spine
D
Loop
11) Which type of store layout has store fixtures and merchandise in a free flow pattern?
A
Free Flow
B
Grid
C
Loop
D
Spine
12) Which of the 4 P's involves sale and rebates?
A
Place
B
Product
C
Promotion
D
Price
13) Which one of the 4 P's involves storage and warehouses?
A
Product
B
Place
C
Price
D
Promotion
*select an answer for all questions
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