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NEW SEM I 4.05 - 4.07
Test Description: 4.05 - 4.07
Instructions: Answer all questions to get your test result.
1) When attending a sporting event, most fans expect that the facility will provide them with a(n)
A
safety environment.
B
ordinary performance.
C
learning situation.
D
winning experience.
2) Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:
A
public transportation
B
nearby accommodations
C
traffic
D
parking fees
3) A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.
A
aesthetics
B
sense of safety
C
Adequate facilities
D
dedication usage
4) What is a primary consideration for fans who are attending a professional football game in a large city?
A
Availability of parking space
B
surface of athletic field
C
View of the city from stadium seats
D
Accessibility to souvenir stands
5) A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:
A
Backside of the scoreboard
B
Next to concession stands
C
Interior wall of the outfield
D
Rear entrance of stadium
6) What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?
A
Ensures higher sales
B
Increases brand awareness
C
Provides free publicity
D
Lowers promotional expenses
7) How do sponsors typically use signage at sports events?
A
To prohibit behavior
B
As promotional tools
C
As safety reminders
D
To provide directions
8) To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on
A
golf balls
B
footwear
C
race cars.
D
swimsuits
9) A stadium deciding to place messages and team logos on electronic boards is an example of selecting
A
event signage.
B
media usage
C
network support
D
sponsorships
10) Which of the following is a tangible benefit of purchasing a surfboard
A
It gives you the opportunity to join a surfing club.
B
It is the most popular brand on the market.
C
It allows you to spend time with your friends at the beach.
D
It has a wrist strap to keep it connected to you in the water
11) When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of
A
smoothing
B
total cost
C
market segmentation.
D
elasticity
12) Why might a sport/event organization price entry fees for a marathon below the normal rate?
A
To establish their event as luxury
B
To meet competitors prices
C
To encourage maximum participation
D
To create profits
13) Which pricing strategy sets prices lower than those of the competition?
A
penetration
B
stretching
C
Smoothing
D
skimming
14) Which of the following is a company-focused pricing objective for sport/event products:
A
Offering the lowest prices
B
Achieving a price customers feel is fair
C
Offering the most discounts to customers
D
Enhancing image
15) Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on
A
what the market will bear.
B
inelastic demand for skiing.
C
costs associated with renovations.
D
total cost of the experience.
16) Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.
A
smoothing
B
unitary
C
inelastic
D
elastic
17) The additional cost of paying for parking and buying refreshments and programs is part of the overall ____________ of attending a concert.
A
value
B
price
C
goal
D
benefit
18) Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have
A
unallocated resources.
B
few distribution intermediaries
C
below-market stock value.
D
limited capacity
19) To attract visitors at times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify?
A
Ticket bundling
B
Scaling the house
C
Seasonal pricing
D
Price skimming
20) In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the
A
elements of the marketing plan.
B
quality of the media advertising.
C
value of the overall experience.
D
location of the facility
*select an answer for all questions
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