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NEW SEM 1.02 And 1.03
Test Description: NEW SEM 1.02
Instructions: Answer all questions to get your test result.
1) One of the main differences between professional and amateur athletes is that for professionals , the game is often
A
played for enjoyment
B
free of charge
C
fixed
D
their occupation
2) A characteristic of an event is that it is produced and consumed
A
at the same time
B
during planned intervals
C
by the same group of people
D
in unemotional ways
3) One characteristic of event marketing involves promoting and selling a(n)
A
tangible product
B
physical appeal
C
nonperishable item
D
unique experience
4) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
A
target
B
event
C
mass
D
direct
5) The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
A
professional societies
B
sanctioning bodies
C
trade associations
D
labor unions
6) Which of the following help create the excitement and enthusiasm that make the games what they are:
A
coaches
B
trainers
C
spectators
D
team owners
7) Which of the following is an example of marketing the sport event:
A
holding a race for a charitable organization
B
selling food products to a concession stand
C
distributing information about a NASCAR race
D
delivering exercise bikes to retailers
8) You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
A
Buying commercial time on television
B
Researching the target audience
C
Taking ticket orders
D
Conducting test drives
9) A person responsible for matching up corporations with events that reach their target market has a career in
A
hospitality
B
advertising sales
C
sponsorship management
D
sales promotion
10) Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
A
Media relations
B
Promotions
C
Advertising
D
Community relations
11) Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
A
Community relations
B
Merchandising
C
Sales
D
Public relations
*select an answer for all questions
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