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Marketing Chapter 2 Review
Test Description: Marketing Chapter 2
Instructions: Answer all questions to get your test result.
1) Which of the following is not one of the three main components of the marketing management system?
A
Planning
B
Control
C
Implementation
D
Innovating
2) Strategic Management planning is the process of matching resources to opportunity
A
True
B
False
3) The Marketing Strategy is made up of the
A
Target market
B
both the target market and the marketing mix
C
the mass market
D
Marketing mix
4) The primary target market
A
Is the group that is most likely to make the purchase
B
includes all people who could buy the product or service
5) Which is not one of the 4 P's of the marketing mix?
A
Produce
B
Promotion
C
Price
D
Production
6) The customer is part of the marketing mix?
A
False
B
True
7) Personal selling can be performed
A
through the internet
B
face to face
C
all of the above
D
over the phone
8) Which of the following is part of the product category in the marketing mix?
A
Warranties
B
Branding
C
Packaging
D
All of the above
9) The marketing plan is made up of ....
A
the marketing strategy
B
the marketing mix
C
the marketing strategy and time details
D
the marketing mix and time details
10) The marketing program is made up of ....
A
the marketing strategy and marketing mix
B
the target market
C
multiple marketing plans
D
the marketing mix
*select an answer for all questions
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