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Marketing -- Chapters 2 -3
Test Description: Review for test
Instructions: Answer all questions to get your test result.
1) The marketing function that is also referred to as marketing research is
A
product/service management
B
market planning
C
marketing-information management
D
channel management
2) Which of the following is not one of the uses of money?
A
store of wealth
B
medium of exchange
C
way to record expenses
D
unit of value
3) Which is an example of place utility?
A
a furniture store's advertising explains the different kinds of upholstery
B
a furniture store provides delivery
C
a furniture store has weekend hours for its big sale
D
a furniture store offers credit to its customers
4) Exchange is the basis of
A
needs and wants
B
business ownership
C
the four business functions
D
business
5) The owners of a corporation are called
A
a legal entity
B
partners
C
share holders
D
proprietors
6) A coffee shop decides to open at 5 am to accommodate early commuters. Which type of utility is it providing?
A
time
B
information
C
possession
D
form
7) The role of marketing is to
A
provide financing for advertising
B
organize the functions of business
C
sell as much as possible
D
focus on the customer
8) A nonprofit corporation can make a profit, but the profit it makes
A
is paid to the government as taxes
B
goes to support the nonprofit goal
C
is paid to the staff
D
goes to its stakeholders
9) The marketing concept says that a business should balance customer satisfaction with
A
making a profit
B
providing exceptional customer service
C
learning about their customers
D
adding utility to products
10) A store provides demonstrations on how to use a new kitchen appliance. Which type of utility is it providing?
A
information
B
form
C
possession
D
time
11) The pricing function supports the marketing concept by
A
considering what customers are willing and able to pay
B
marking products with easy-to-remove stickers
C
raising the prices of products when people have a particular need for them
D
helping customers finance their purchases
12) The three forms of business ownership are
A
stockholder, partner, and proprietor
B
sole proprietorship, partnership, corporation
C
production, management, and marketing
D
product, price, promotion
13) The main responsibility of accounting is to
A
follow up on customer satisfaction
B
keep track of the tasks that each employee performs
C
hire new people
D
keep track of all money that enters and leaves the business
14) A store offers charge cards and layaway plans. Which type of utility is it providing?
A
information
B
form
C
time
D
possession
15) The management function of a business can be described as
A
manufacturing and service
B
leadership and supervision
C
promotion and sales
D
product innovation
16) The promotion and selling functions provide which utility to products?
A
information
B
form
C
time
D
possession
17) All of the following utilities are provided by the marketing function of business except
A
time
B
form
C
information
D
possession
18) Which is an example of form utility?
A
a factory turns steal, plastic, and glass into a car
B
a car dealership helps a customer obtain a loan
C
an auto showroom is located near a busy shopping center
D
a car dealership is open in the evenings
19) The marketing function that specializes in developing goods and services is called
A
pricing
B
selling
C
market planning
D
product/service management
20) The selling function supports the marketing concept by
A
developing advertising that meets customer needs and wants
B
making sure products are made in a cost-effective way
C
communicating personally with customers
D
making the product available at convenient locations
*select an answer for all questions
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