The first step in the Compare Phase of the FirmFive Buying Process is to:

After we've taken the guest to the Comparison Center, we:

Which color do we always have our guests try first (assuming the guest doesn't object)?

What is the primary reason for properly executing the Compare Phase of the FirmFive Buying Process?

Why is active listening most important in the Compare Phase in the FirmFive Process?

What type of qualifying questions are usually asked during the Compare Phase?

Why do we explain our Happiness Guarantees at the end of the Compare Phase?

Why do we ask at least 3 questions about the guest's sleep needs during the Compare Phase?

Why might careful attention to our F.I.Z. or POP Materials impact our success during the Compare Phase?

Why should we make a BIG deal about the color coding in our stores?!!!

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