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Chapter 10 Review
Test Description: Chapter 10 Review
Instructions: Answer all questions to get your test result.
1) This form of advertising is used to announce a sale on certain articles of merchandise:
A
Media Advertising
B
Mainstream Advertising
C
Institutional Advertising
D
Product Advertising
2) This term refers to any unpaid mention of a retail business, its employees, or its merchandise in the media:
A
Advertising
B
Publicity
C
Public Relations
D
Promotion
3) The type of advertising that features both the vendor\'s name and the local store where the product is available is known as:
A
Cooperative Promotion
B
Merchandise Advertising
C
Retail Advertising
D
Cooperative Advertising
4) These types of promotions are designed to promote the image of a business or to build goodwill:
A
Merchandise Promotions
B
Goodwill Promotions
C
Institutional Promotions
D
Premium Promotions
5) Which of the following is NOT a part of the promotional mix?
A
sales promotions
B
media
C
publicity
D
personal selling
6) Another name for store image.
A
promotions
B
personality
C
sales
D
public relations
7) An example of institutional advertising is:
A
a paid commercial highlighting charity work
B
giving away a free pen
C
a display that features sales items
D
an article about the arrest of an employee
8) Any paid message a business sends to the public.
A
institutional promotion
B
goodwill promotion
C
publicity
D
advertising
9) Non-personal promotional activities:
A
do involve store employees interacting with customers
B
are designed to sell non-personal services
C
are designed to sell merchandise only
D
do not involve store personnel interacting with customers
10) Premiums are:
A
items used to create goodwill
B
items sold at a deep discount
C
buy one get one sales
D
small items retailers give customers
*select an answer for all questions
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