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Chapter 9 Review
Test Description: Store Design
Instructions: Answer all questions to get your test result.
1) What are display props?
A
the personality of the store
B
the layout of the store
C
items used to enhance a display
D
the merchandise
2) Which of the following is not an element of store layout
A
flooring
B
equipment
C
merchandise
D
fixtures
3) Display that features merchandise in a setting that allows the customer to touch and handle it:
A
Room display
B
Open display
C
Virtual display
D
Closed display
4) The two goals of promotional displays are:
A
to display off-season merchandise and to promote ease of access
B
to draw customers into the sale area and to give them an idea of the store
C
to attract customers' attention and to encourage customers to buy the merchandise
D
to help customers determine store layout and where the checkout aisle is located
5) Which of the following is not a type of visual display
A
store-decoration
B
point-of-sale
C
room-setting
D
point-of-view
6) Display designed to help sell merchandise
A
promotional
B
institutional
C
open
D
closed
7) The personality of the store is also known as
A
store layout
B
store image
C
visual merchandising
D
store design
8) Display designed to generate goodwill for the store
A
open
B
promotional
C
institutional
D
closed
9) Permanent or moveable store furnishings that are used to hold or display merchandise-
A
fixtures
B
props
C
flooring
D
displays
10) An example of an impulse purchase is-
A
a customer who enters Wal-Mart to do the weekly grocery shopping with his/her shopping list
B
a family on their yearly vacation to Disney World
C
a customer who goes to IKEA with the intention of buying new living room furniture and buys a recliner and loveseat
D
customer who purchases a candy bar at the cash register after realizing he/she is hungry
*select an answer for all questions
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