SEM II 5.04 Consumer Research

Match it! Select the correct answer from the pull down...Good luck!

“Who owns the Carolina Panthers?” This is an example of which type of question:

Dr. Chisholm is surveying patients. The questions should be worded using:

Which is a physical characteristic of a questionnaire?

A discussion led by a moderator is a method of obtaining feedback known as a:

Research is important because

What is the next step after analyzing and interpreting results of a survey?

Watching consumers at an event is a method for obtaining feedback by:

“Tell me about your company” is an example of what type of question: