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What does the promotion function help create?
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
Promotion
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
Marketing-information management
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
Selling
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
Pricing
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
Product/Service Management
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
An example of a service good
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
The goal of marketing...
Hair cut
Informs, persuades, or reminds customers about a business and/or its products
attract the target customer to the business
requires matching customer wants and needs with products that are available for sale
Demand
Determines product packaging
gathers, accesses, synthesizes, evaluates, and disseminates information
determines prices to maximize return and meet customers' perception of value
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