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A similar group of customers a company wants to attract is known as which of the following?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
Which of the following is NOT a demographic characteristic of target market?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
What is a company’s target market?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
Mark goes to a department store in search of the perfect gift for his son’s birthday. Mark is considered to be which of the following?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
Targeting teenagers is an example of which type of segmentation?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
Academy has decided to mark all tennis shoes 20% off.
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
Which of the following is a disadvantage of market segmentation?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
Which of the following marketing functions involves gathering information in order to understand the market and improve business decision-making?
Interests
Marketing information management
Both A and C are correct
Target market
Higher cost
Pricing
Demographic
Customer
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