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The ads that appear at the top of a website.
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Any activity designed to create a favorable image towards a business, its products, or its policies
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Product, price, promotion, place
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Combination of the different types of promotion
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
Used by a business to create a favorable image for itself, as opposed to promoting a product or service
Promotional mix
Banner ad
Institutional promotion
The 4 P's
Public relations
Advertising
Demographics
Publicity
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