POB 3.02: Question Preview (ID: 9243)


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Soho sells its shoes directly to the consumer through its own stores at discounted prices. This is an example of which type of store?
a) Convenience b) Department c) Factory outlet d) Mail order
John needed to purchase a soda as quick as possible. Which type of store would be the quickest?
a) Convenience b) Department c) Factory outlet d) Mail order
Mary decided to re-order more Casio, Epson, Nikon, and Sony cameras for her store. These cameras have received the best reviews from her customers. What step in decision process?
a) Determine the effectiveness of the decision b) Gather information c) Recognize a need or want d) Select and evaluate alternatives
Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decision- making process?
a) Gather information b) Make a purchase c) Recognize a need or want d) Select and evaluate alternatives
Mary is debating on which camera to purchase: Canon, Casio, Epson, and Sony cameras. These cameras have better performance. Where is she in the consumer decision-making process?
a) Gather information b) Make a purchase c) Recognize a need or want d) Select and evaluate alternatives
Mary has reviewed several camera dealers’ websites, talked with other camera store operators, and surveyed potential customers about cameras. Where is she in the decision process?
a) Gather information b) Make a purchase c) Recognize a need or want d) Select and evaluate alternatives
Mary will be opening her own camera store soon. She is trying to figure out which types of cameras to sell. Where is she in the consumer decision-making process?
a) Gather information b) Make a purchase c) Recognize a need or want d) Select and evaluate alternatives
Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source?
a) Business sources b) Government agencies c) Media d) Product testing organization
Mary checks the label on all products she buys for warnings. This is an example of which type of consumer information source?
a) Business sources b) Government agencies c) Media d) Product testing organization
Joan read a newspaper article about a new and improved product coming on the market next week. This is an example of which type of consumer information source?
a) Business sources b) Government agencies c) Media d) Product testing organization
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