Marketing Review March 2012: Question Preview (ID: 8748)


Below is a preview of the questions contained within the game titled MARKETING REVIEW MARCH 2012: Introduction To Marketing Functions Of Marketing Market Utilities The Marketing Plan Market Segmentation Promotion And Promotional Mix .To play games using this data set, follow the directions below. Good luck and have fun. Enjoy! [print these questions]


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The owner of a miniature golf business provides her customers with?
a) a promotion b) a good c) an exchange d) a service
Which economic utility increased when fast food restaurants began accepting credit cards?
a) Possession Utility b) Form Utility c) Information Utility d) Place Utility
At the end of her one-week stay at a luxury hotel, Jennifer completed a form rating the hotel's service, food, and accommodations. This is an example of what marketing tool?
a) product planning b) informational utility c) market research d) marketing mix
Which of the following utilities is not directly related to marketing?
a) informational utility b) form utility c) place utility d) possession utility
After watching Saturday morning cartoons, Bobby asked his mom to buy him Honey Nut Cheerios. According to the text Bobby is considered...
a) a customer b) a consumer c) a target market d) a possession utility
The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market?
a) psychographics b) product benefits c) geographics d) demographics
Which of the following purchases would most likely be made with discretionary income?
a) fruits and vegetables b) magazine subscriptions c) underwear and socks d) a three-bedroom house
The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
a) price b) place c) promotion d) product
The Music Stand direct-mail company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor?
a) demographic b) geographic c) psychographic d) product benefits
According to the text, which U.S. ethnic population is declining, relative to other ethnic populations?
a) Hispanic b) Asian-American c) Caucasian d) African-American
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