MARKETING MIX / CUSTOMER PROFILE: Question Preview (ID: 6975)


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The Cracked Pot Potteryware company decided to sell its coffee mugs in the local espresso shops. What type of marketing decision was this?
a) place b) promotion c) product d) price
A group of customers or potential customers who have an unfulfilled desire and are financially able and willing to satisfy that desire is called a(n):
a) consumer b) target group c) market d) individual
The Carolina Company decided to promote its products to appeal to people living in large cities. This is an example of which type of segmentation?
a) behavioral b) psychographic c) geographic d) demographic
Professional Grocer magazine is designed to appeal to individuals in the food marketing industry. What type of segmentation does this demonstrate?
a) behavioral b) psychographic c) geographic d) demographic
Proctor and Gamble will vary its advertising when targeting loyal users of its products versus occasional users. What type of segmentation does this address?
a) behavioral b) psychographic c) geographic d) demographic
A company marketing a thirst-quenching beverage chooses to target people who participate in sports regularly. This is an example of which type of segmentation?
a) behavioral b) psychographic c) geographic d) demographic
The element of the marketing mix that refers to the various types of communications that marketers use to inform, persuade, or remind customers of their products is:
a) place b) promotion c) product d) price
McDonald’s decides to position its new sandwiches as “adult” sandwiches. This is a decision involving which of the key elements of marketing?
a) place b) promotion c) product d) price
Data used to identify consumer markets (age, educational level, income level, and sex) is known as:
a) demographic characteristics b) Patronage motives c) Market segments d) Ethnic characteristics
Using a single marketing plan to reach as many consumers as possible is known as:
a) Market segmentation b) Production Marketing c) Mass Marketing d) Product/Service planning
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