SEM II 6.02 Part A: Question Preview (ID: 6322)

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Companies such as GMC and Exxon who join together to create a special deal for customers when both companies are patronized are involved in:
a) bargaining b) branding c) hosting d) leveraging
Pepsi is the only official carbonated beverage of the Atlantic Coast Conference. This is a benefit included in the sponsorship agreement known as:
a) Exclusivity b) Inclusion c) In-kind d) signage
Access to celebrities, luxury boxes and VIP passes are which types of benefits included in the sponsorship agreement?
a) entertainment b) exclusivity c) media d) signage
After making an initial presentation to a potential sponsor you should always:
a) decide on a sponsor b) follow up c) review your notes d) play games on the computer during class
Roy cold calls retailers within his city asking for the name of the store managers. Roy is attempting to identify the:
a) decision maker b) gross sales c) number of employees d) shift supervisor
National Car Rental offering patrons a discounted weekly rate when using their VISA card is an example of:
a) canvassing b) determining needs c) leveraging d) partnering
NASCAR offering fans a $2 discount on ticket prices with a Coca-Cola product proof of purchase is an example of:
a) boosting b) exclusivity c) leveraging d) sampling
Arriving early, dressing professionally, and giving a firm handshake is done during which phase of the sales process?
a) approach b) follow up c) handling objections d) pre-approach
Focusing on the sponsors’ benefits and getting the sponsors involved occurs during which phase of the sales process?
a) approach b) Feature benefit presentation c) Handling objections d) pre-approach
Tony is trying to make contact with potential sponsors. He is using a phone book to call businesses. Which method is Tony using?
a) cold canvassing b) endless chain c) follow up d) leveraging
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