SEM II SPONSORSHIP 2 Question Preview (ID: 6310)


SEM II SPONSORSHIP 2. TEACHERS: click here for quick copy question ID numbers.

Kellogg’s markets most of its cereals toward children. In this case, the children are the
a) audience
b) entity
c) partners
d) sponsor

The audience benefits from sponsorships through:
a) Evasive advertising
b) Exposure to new products
c) Higher ticket prices
d) Internet pop-ups

The International Olympic Committee is an example of a(n):
a) enent
b) governing body
c) league
d) team

Companies sponsor entities because sponsorships:
a) Decrease market share
b) Decrease expenses
c) Increase competition
d) Increase sales.

The first major league sport sponsored by corporations was the:
a) MLB
b) NBA
c) NFL
d) PGA

The event triangle consists of the:
a) Audience, enterprise, and sponsee
b) Audience, entertainment, and sponsor
c) Audience, entity, and sponsee
d) Audience, entity, and sponsor

Sponsorship involves
a) A marketing exchange
b) An exchange of resources
c) Selecting a distribution channel
d) using a logo

Since the 1970s sponsorship has grown due to:
a) A ban of tobacco and alcohol ads.
b) An increase in the cost of distribution.
c) An increase on the number of pro athletes
d) The number of sports stations.

A marathon is an example of a(n):
a) athlete
b) event
c) league
d) team

The Carolina Panthers are an example of a(n):
a) event
b) govening body
c) league
d) team

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